Since the first home was built in 1934, the Crest brand has stood for high quality and affordability.
Today the name is not only the oldest, but also one of the most respected in manufactured housing. Throughout the years, the brand has become an icon for the evolution of the industry.
Clayton Homes Quality and Innovation
Innovation in the 1930’s and 40’s
The early Crest models, built in the 1930s, were more practical than plush, containing such necessities as coal heating stoves, portable water tanks, sofa beds and dinette chairs.
By the 1940s, more luxury models were produced including a 50-foot portable home produced for the King of Egypt.
Crest led the industry in revolutionary designs. Steel frames, forced-air heating, built-in electrical appliances, and complete interior plumbing all appeared first in a Crest home.
When the U.S. Government needed emergency housing during World War II, Crest was the brand of choice. Out of necessity, a new product was born — the sectional home. More than 2,000 of these homes composed of 8-foot x 24-foot sections were provided for workers at the Tennessee Valley Authority.
After the war, young families and retirees searching for low-cost, yet roomy housing began to discover the convenience of living in a Crest home.
Growth in the 1950’s, 60’s, and 70’s
In the 1950s, Crest Homes began to include modern dinette sets, fluorescent lighting, Venetian blinds, custom-made bedroom dressers, modern plumbing, and shower doors.
Superior production techniques such as “uni-strength” construction were introduced in the 1960s.
The 1970s saw the addition of Schult’s popular front kitchen floor plan.
Stability in the 1980’s and 90’s
In the 1980s, pioneering advances made Crest Homes competitive with site-built homes in both appearance and construction standards. Crest emphasized maintenance-free features and energy-saving designs.
Crest was at the leading edge of such developments as tape and textured painted drywall, natural wood cabinetry, architectural windows, and modular housing.
A wide variety of spacious floor plans, cathedral ceilings, and solid construction all helped to continue the strength of the Crest name and reputation throughout the nineties.
Opportunity in the New Millennium
As Crest enters the new millennium, the brand continues to be tastefully designed with today’s families in mind. Current homes feature walk-in closets, efficient kitchens, luxury baths and functional living areas.
Designs have changed over the years, but one thing has remained the same — the name Crest is still synonymous with “quality” in the housing industry.
This dedication to quality and customer satisfaction is what will continue to propel the Crest brand into the 21st century and beyond.